One developer, on the tools.
I'm Ross Cuyler. I build software for a living and I still write the code myself — which is the whole reason clients get straight answers about what something will take instead of an estimate filtered through three people.
- Role
- Developer & consultant
- Based
- Cape Town, ZA
- Shipped
- 14 projects
- Since
- 2021

Ross Cuyler · Cape Town, South Africa
How the work usually goes.
Most projects arrive the same way: someone has a business that works, a process that does not, and three quotes that all say something different. The first useful thing I do is usually not writing code — it is working out which of the three quotes is describing the actual problem.
After that it is fairly ordinary. I scope it in writing, build it in weekly increments you can see, and hand it over with the accounts in your name. The projects on this site range from a gelato brand's storefront to a HIPAA-compliant legal document vault, which sounds like a lack of focus until you notice they are all the same job: take something a business does manually and make software do it reliably.
The AI work grew out of the same place. Nobody who called me wanted “AI”. They wanted lead triage that did not depend on someone checking an inbox, or property valuations that did not take an afternoon. That is what Lynx.ai turned into, and it is still how I scope anything with a model in it: find the manual step first, decide whether a model actually beats a rule second.
I work with clients in South Africa, the Netherlands, and the UK, entirely remotely. If you want to know whether I am any good, the case studies are more honest than anything I could write here.
Sectors and tools
Sectors I have shipped into
- Premium food and retail brands
- Property and financial services
- Legal and compliance platforms
- Renewable energy and logistics
- Education and wellness
- Sports and gaming ventures
What I build with
- Product
- Next.js, React, TypeScript, Webflow
- Mobile
- FlutterFlow, Flutter, RevenueCat
- Data
- Supabase, Firebase, Postgres, Sanity
- Automation
- n8n, Claude, OpenAI, Webhooks
- Commerce
- Stripe, Yoco, Shopify
Tools follow the problem. If your team already runs something that does the job, the right advice is to keep it.
Ask me something specific.
The fastest way to find out whether this is a fit is to describe the actual problem. You will get a straight answer about scope, cost, and whether it is worth building at all.
Taking on new work from August 2026 · Replies within one business day