Skip to content
CUYCO

De Wild

De Wild needed a central source of truth for their brand. We prototyped a headless CMS-powered style guide website where their teams and partners could access brand guidelines, assets, and templates for social posts and advertising.

Client
De Wild
Year
2024
Built with
WebflowSanity
De Wild — A headless CMS brand style guide platform for managing and sharing brand assets across social and advertising.

The Brief

De Wild needed a way to keep their brand consistent across social media and advertising — a living style guide their teams and external partners could reference and pull assets from without going back and forth over email.

The Challenge

Keeping the prototype lean and fast to ship while still demonstrating the core value: a headless CMS that non-technical users could update themselves without touching code.

What We Built

  • Headless CMS setup — Sanity as the content backend for brand guidelines and assets
  • Style guide website — Structured presentation of brand colours, typography, logos, and usage rules
  • Social and advertising templates — Reference materials for consistent content creation across channels
  • Editor-friendly — Sanity Studio giving the client full control to update guidelines without a developer

The Outcome

A working prototype demonstrating how a centralised brand platform could replace ad hoc asset sharing and keep De Wild's visual identity consistent at scale.

More case studies

Tell me what you are trying to solve.

Thirty minutes on a call is usually enough to work out whether this is a two-week job, a two-month job, or something you should not build at all. You get a written scope and a fixed price before anything starts.

Start a projectross@cuyco.co.za

Taking on new work from August 2026 · Replies within one business day