Moro Gelato

The Brief

Moro Gelato is a premium Cape Town gelato brand that had outgrown their existing website. They needed a full redesign that reflected the craft and quality of their product — modern, smooth, and visually appetising.

The Challenge

Elevating a local food brand into something that felt genuinely premium on screen, while integrating e-commerce functionality without compromising the design. Getting the animations to feel fluid and intentional rather than decorative.

What We Built

• Full redesign — Ground-up visual overhaul with a modern, premium aesthetic
• GSAP animations — Scroll-triggered animations and transitions throughout the site
• Lenis smooth scroll — Synced to the GSAP ticker for consistent, buttery scroll behaviour
• SplitType text animations — Animated headlines and body text on scroll entry
• Shopify integration — E-commerce store connected to the Webflow front end
• Store locator — Embedded map showing stockist and scoop shop locations across Cape Town

The Outcome

A redesigned web presence that positions Moro Gelato as a premium Cape Town brand. The site gives the product the visual platform it deserves and drives both online orders and in-store foot traffic.