Nicolini Schools
Nicolini Schools needed a modern website that would actively work to bring in new enrolment enquiries. We redesigned their site from the ground up with an SEO foundation, conversion tracking, and a clean look that builds trust with parents from the first visit.
- Client
- Nicolini Schools
- Year
- 2024
- Built with
- WebflowGoogle AnalyticsMicrosoft Clarity
The Brief
Nicolini Schools is a pre-school in Johannesburg with an outdated website that wasn't generating enquiries. They needed a full redesign with a focus on attracting and converting prospective parents searching for early childhood education options.
The Challenge
Redesigning a school website that needed to do real marketing work — ranking in local search, guiding parents through the right information, and making it easy to take the next step. Trust and warmth were just as important as technical SEO.
What We Built
- Full redesign — Modern, parent-friendly aesthetic that replaced the outdated site
- SEO foundation — On-page optimisation, structured content, and local search targeting
- Lead generation focus — CTAs and enquiry flows designed to convert browsing parents into leads
- Conversion tracking — Google Analytics goals mapped to enrolment enquiry touchpoints
- Behavioural analytics — Microsoft Clarity for heatmaps and session recordings
- Promotional banner — Configurable announcement banner for open days and campaigns
The Outcome
A marketing-ready website built to generate enrolment enquiries and compete in local search for Johannesburg pre-school keywords.
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