NRS Solutions

The Brief

NRS Solutions had an outdated website that undersold the breadth and quality of their product range. As a B2B supplier, their buyers needed to find the right cable spec quickly — the old site made that nearly impossible.

The Challenge

A catalogue of 200+ product SKUs with multiple specifications per item is a CMS challenge in Webflow. We needed filterable collections that felt instant, without reloading the page, and a structure the NRS team could maintain and expand without developer help.

What We Built

• Webflow CMS with a custom product schema: category, sub-category, conductor material, voltage rating, outer diameter, and compliance certifications
• Finsweet CMS Filter for client-side, instant filtering across all product dimensions
• GSAP ScrollTrigger animations on the homepage — product categories animate in as you scroll, creating a sense of depth and exploration
• Interactive team section with hover states revealing each team member's area of specialisation
• Downloadable spec sheets — each product links to a PDF in the Webflow Asset Manager
• SEO-optimised product pages with structured data for each product category

The Outcome

Bounce rate on the products section dropped by 35% post-launch. The NRS sales team reported that buyers were arriving to calls better informed, having already found and shortlisted products independently.