NRS Solutions

The brief

NRS Solutions had an outdated website that undersold the breadth and quality of their product range. As a B2B supplier, their buyers needed to find the right cable spec quickly — the old site made that nearly impossible.

The hard part

A catalogue of 200+ product SKUs with multiple specifications per item is a CMS challenge in Webflow. It needed filterable collections that felt instant, without reloading the page, and a structure the NRS team could maintain and expand without developer help.

What we built

• Webflow CMS with a custom product schema: category, sub-category, conductor material, voltage rating, outer diameter, and compliance certifications
• Finsweet CMS Filter for client-side, instant filtering across all product dimensions
• GSAP ScrollTrigger animations on the homepage — product categories animate in as you scroll, creating a sense of depth and exploration
• Interactive team section with hover states revealing each team member's area of specialisation
• Downloadable spec sheets — each product links to a PDF in the Webflow Asset Manager
• SEO-optimised product pages with structured data for each product category

What happened

A catalogue of 200+ products that buyers can narrow down by the specifications they actually search on, and that the NRS team can extend without a developer. Buyers can find and shortlist the right cable before they ever pick up the phone.